Develop an analytical platform for e-commerce marketing.
On-line platform for data feed marketing. This is an unique space where shop owners can collaborate with channels. With just a single data feed, you are directly granted to many channels among comparison shopping sites, search engines, online marketplaces en affiliates networks.
Application architecture is designed to hold millions of tracking requests, store and work with big amount of statistic data. One of main points in this application is managing of products feeds and tracking visits, orders. Main challenge in application was analytical processing of big data sets. Application architecture is designed to hold millions of tracking requests, store and work with big amount of statistic data. After analysis set of java tools were selected to cover critical places in architecture hBase+Hadoop and Mondrian. While all application is build on Ruby on Rails, set of libraries were made for communication with those java frameworks. As a result we have a big system build on RoR with managing of data in java frameworks. On one hand, such approach makes application very flexible and easily extensible, and, on the other hand, it gives ability to process and store unlimited set of data.