Our client is a leading medical cannabis marketing platform that increases retention, boosts revenue, builds customer loyalty, and creates smarter marketing campaigns.

It appeared that medical cannabis market was less developed because of numerous restrictions and laws, therefore marketing innovations had a significant potential to grow. The founders of the company had a solid experience in creating loyalty programs for retail businesses, so they involved their expertise in such a competitive industry, to medical cannabis dispensaries and brands.

When we joined the project in August 2021 it already had a list of features available and the project was intensively growing, so that their own developers were unable to support this growth. Gera-IT was chosen among a list of others, because we had appropriate experience, and could sort all existing features out, deal with the functionality and keep the application growing.

It was a perfect match, we quickly understood each other and started working.

Today, after more than 3 years of successful cooperation we value so much still to be by the Client’s side and to support further growth and success.

Here are some of the Key features of this application, we are supporting and improving.

• Incentive programs - are the most effective way to build customer loyalty, increase foot traffic, and boost sales for dispensaries. By rewarding customers with points for every purchase, increase of customer retention, keeping customers satisfied and turning one-time shoppers into your most loyal customers are guaranteed
• Text message marketing - is the easiest and most cost-effective marketing channel for medical cannabis businesses to advertise to potential customers. By using the FCC compliant dispensary marketing tools to gain insights into each of their customer personas, these businesses are able to better target their customers and personalize their experiences for better results and guaranteed ROI
• ‍CRM - gives the unique data points required to operate a special medical cannabis dispensary that non-cannabis CRM systems simply can't provide. When used together with dispensary loyalty rewards & text message marketing platform, it becomes as simple as a few clicks to create targeted dispensary marketing campaigns based on real-time data insights into inventory.‍
• Advertising network. An advertising network is unique to the medical cannabis industry that connects brands directly to consumers by giving the ability to send sponsored text message marketing campaigns through the network of retail businesses.

• Referral program software - leverage word-of-mouth advertising by generating unique trackable links that champion customers can share with their friends, family, and followers, on social media and of course sms, rewarding them for referring new customers to the dispensary.‍
• Real-time analytics is one of the most powerful features in the application. With direct integration there will never be discrepancies in reporting for tracking performance results, ROI etc, available anytime.

What is special about the Project?

Technical challenges are quite common for us - creating Apps with HIPAA compliance and high levels of data security, as part of the distribution system is connected to the medical institutions and dispensaries. All business processes are under governmental control and any violations may lead to penalties.

Also worth noticing is that this project has many integrations with dozens of services and our team needs to constantly and quickly learn new technologies as well as to search for better solutions.

The database today includes 5000+ merchants and over 10 millions customers, which exchange over 15 millions messages weekly (sms/push/email).

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